Acceptance of off-flavors in beer by common consumers

JULIA STEINER (1), Stefan Hanke (2), Moritz Krahl (3)
(1) Technische Universität München-Weihenstephan, Freising, Germany; (2) Bitburger Brauerei, Bitburg, Germany; (3) Mitteldeutsche Erfrischungsgetränke GmbH, Weißenfels, Germany

In recent years, the global beer market has known a substantial consolidation in market share and simultaneously a rather standardized type of beer emerged. Common off-flavors like diacetyl and dimethyl sulfide, stale flavors, as well as microbial-infected beers have become rare due to technological improvements as well as to high quality standards set by the global brewing companies. On the other hand, due to globalization and a prolonged distribution, beer faces a certain time of ageing before it reaches the consumer. This work shows the results obtained by a preference tasting including several off-flavors (diacetyl, dimethyl sulfide), forced aged beer, as well as linalool. Linalool was included as a flavor in the tasting trial, because it is known as an indicator substance for late-hopped premium beers. Additionally, concentrations of linalool are sub threshold in the standardized beers mentioned above. In the trial, each volunteer was presented a set of two beer samples. One was a traditional commercially available Bavarian style lager, the other one was the same beer spiked with a specific pure flavor or forced aged, respectively. Tasters were asked to state which beer they would prefer. The results show that fresh beer samples were not significantly preferred by consumers. Addition of off-flavors resulted in a significant lower preference of the beer samples. Also, the addition of linalool resulted in a decreased preference. In conclusion, this work shows that consumers seem to be used to aged beer. However, a differing flavor profile resulted in a lower preference.

Julia Steiner was born in Munich, Germany. After school she started studying food technology and biotechnology at the Technische Universität München in Weihenstephan, Germany. After graduating with a Dipl.-Ing. (graduate engineer) degree in 2010, she joined Professor Becker’s team at the Institute for Brewing and Beverage Technology as a Ph.D. student. Her main topics of research include dietary fiber, alternative fermentations, and the use of spent grain.

VIEW PRESENTATION