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​​Social Media Kit​​

​​These recommendations provide tools to help members, speakers, and society leaders successfully share industry information​​, society news, and professional achievements with ​your personal connections and the wider ASBC social network.

Check out our social media post templates for best practices!​​

1. Join/follow the official ASBC accounts on all of the social media platforms you use:

• ​Twitter: https://twitter.com/BrewingChemists
• Instagram: https://www.instagram.com/brewingchemists/​
  
• LinkedIn: https://www.linkedin.com/company/american-society-brewing-chemists/
• Facebook: https://www.facebook.com/BrewingChemists​
  

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2. Keep your posts within the maximum character count of each social media platform (these include the quantity of all letters, spaces, and symbols):​

• ​Twitter: 280 Characters
  
• Instagram: 2,200 Characters
  
• LinkedIn: 3,000 Characters
  
• Facebook: 63,206 Characters
  
  

3. Use our main hashtag #BrewingScience and any of the below ASBC hashtags that relate to the content in your post.

Meetings

• #YYYYASBC (ex: #2023ASBC for the 2023 ASBC Meeting)
• #BrewingSummitYYYY (ex: #BrewingSummit2022)
• #WorldBrewingCongress

Education

• #ASBCLABS
  
• #ASBCWorkshop
• #LabOnTheCheap
  
• #ASBCWebinar
• Content specific tags like #RawMaterials for the Raw Materials Symposium

Journal of ASBC

• #JASBC
  
  

4. When you post relevant research, professional endeavors in the field, or wider industry information, use the hashtag #BrewingScience and tag ASBC to share it with our community:

• Twitter group: @brewingchemists
• Instagram: type @brewingchemists and select our account ​ ​
  
• LinkedIn: type "@American Society of Brewing Chemists" and select our name when it pops up
• Facebook: type "@ASBC" or "@AmericanSocietyofBrewingChemists" and choose the group from the drop-down

  
  

5. Like and share/retweet content from official ASBC pages to your personal pages/accounts to amplify the message.

• Comment on and reply to posts and responses
  
• Link directly to the website URL of any ASBC source information (journal article, short course, webinar, landing page content, etc.)
  
• Consider using bitly.com to shorten long links
  
  

6. Don’t forget about our online community, ASBC Connect​, a social tool for connecting directly to other members!​

Set a weekly reminder to visit our community and reply to comments, add your expertise, and start new threads.​​​

7. Contact ASBCmarketing@scisoc.org​ for social media assistance at any time.

Social Media Post Templates

​The following are templates to use/adapt when posting about ​various ASBC topics:
​
PLEASE NOTE: all examples are created for Twitter, adjust tags in line with the above information in #4 for posts on other social platforms.​

• Meetings
  

  Click here​ for social media templates and graphics used for the 2023 ASBC Meeting. World Brewing Con​gress 2024​ templates are now available!

  ​Meeting Templates​
  

  
  

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• Courses

  ​Attendee:
  

  • Example: I just registered for @brewingchemists [INSERT COURSE TITLE]! Learn more and register to join me in [INSERT LOCATION AND DATE(S)] to learn about [INSERT TOPIC/OBJECTIVES]. [INSERT SHORT LINK] #BrewingScience
    

  • In practice: I just registered for @brewingchemists 2023 Quality Course! Learn more and register to join me in Fort Collins July 17–21 to learn about improving your quality program or setting up a lab from scratch. bit.ly/XXXXXXX #BrewingScience

  Speaker & Presenter:
  

  • Example: I’m looking forward to the @brewingchemists [INSERT COURSE TITLE] in [INSERT LOCATION AND DATE(S)]! I’m presenting on [INSERT SESSION TITLE]. Register today to learn about [INSERT TOPIC]. [INSERT SHORT LINK] #BrewingScience

  • In practice: ​I’m looking forward to the @brewingchemists 2023 Quality Course in Fort Collins July 17–21! I’m presenting on Brewing Chemistry Methods. Register t​oday to learn everything you need to know to create a robust brewery quality program. bit.ly/XXXXXXX ​ #BrewingScience
    

  Sponsor:
  

  • Example: ​​We are proud to support @brewingchemists by sponsoring the [INSERT COURSE TITLE]. We can’t wait to connect with everyone in the #BrewingScience community on [INSERT DATE(S)] in [INSERT LOCATION]! Register now: [INSERT SHORT LINK]

  • In practice: We are proud to support @brewingchemists by sponsoring the 2023 Quality Course. We can’t wait to connect with everyone in the #BrewingScience community on July 17–21 in Fort Collins! Register now: bit.ly/XXXXXXX
    

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• Webinars

  Speaker & Presenter:​
  

  • ​​Example: I’m excited to present the @brewingchemists ​webinar [INSERT WEBINAR TITLE] on ​ [INSERT DATE]! Register today to learn [INSERT LEARNING OBJECTIVE]: [INSERT SHORT LINK] #BrewingScience

  • In practice: I’m excited to present the @brewingchemists ​webinar “Oxidation, Dissolved Oxygen, and the Traumatic Life of Your Beer After Leaving the Brewery​” on April 17! Register today to learn how to minimize the impact of oxidation on the quality of your packaged beers: bit.ly/XXXXXXX #BrewingScience

  Sponsor:
  

  • Example:​ We are proud to support @brewingchemists by sponsoring the webinar [INSERT WEBINAR TITLE] on [INSERT DATE]. Connect with the #BrewingScience community and learn [INSERT LEARNING OBJECTIVE]! Register now: [INSERT SHORT LINK]

  
  

• JASBC

  Author:
  

  • Example: Read "[INSERT PAPER TITLE]," my latest paper published in the @J_ASBC: #TheBestinBrewingScienc​e  

   
  

• Bookstore
  

  ​Author:
  

  • Example: Order my new book, [INSERT BOOK TITLE]—available for purchase in the @BrewingChemists store at https://my.asbcnet.org/asbcstore. #ASBCBooks  

Social Media Post Examples

The following social media posts are good examples of the above recommendations in practice. ​