Broadcast Date: March 11, 2024
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Webinar Summary
After spending years in conversations with numerous breweries, certain recurring themes and questions about taste training have emerged. Questions like: "How can I encourage my team to taste and connect with our brands?" or "What's a quick way to get new staff familiar with our brands?" and "Isn't this a time-consuming process?" In this webinar, we'll tackle these questions and delve into how a more profound understanding of your products can increase confidence and, ultimately, drive sales. You'll leave with a new understanding for what taste training can look like and practical strategies to enhance your team's engagement and brand connection.
Learning Objectives:
- Understand how taste training translates into an empowered staff and more beer sales.
- How deep brand knowledge can aid in product development, quality control, and sales.
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Contrast traditional approaches with new taste training strategies.
Get techniques for motivating your team to actively taste and connect with your brands.
How using a unified flavor language can connect brewers with the front of house, & front of house with customers.